Never forget how much you've upgraded
We live in a digital age - images are captured on mobile phones, tablets, camera's and even laptops. They are uploaded and shared via the internet to friends and family. They are saved to digital wallpapers and lock screens to be enjoyed - so why should we care about prints?
Prints will endure, while technology moves on. Walk into a gallery and you will see the impact of tangible, physical copies of images. Passed down through the generations for centuries - whilst who remembers the floppy disk? - the cd drive, the dvd drive, the usb - technology has moved on so much in such a short space of time, are our digital images really safe? Many of us store on hard drives, but you can rarely save files from a corrupted hard drive, and they do corrupt, they are not built to last. How about images stored on a USB drive, which is then tossed into a drawer and forgotten about? We've all done it - even me.
Paper remains that standard to which digital media can only aspire
Printed images that are printed with love to archival standards will endure the test of time. A beautifully crafted album or wall print can be passed down to children, and to children's children, to be cherished for generations to come. Imagine taking out your beautiful photo album to leaf through the photos held in your lap one rainy Sunday afternoon, showing it to your children as they grow. So much nicer than flicking through an online slideshow (in my humble opinion).
Quality means doing it right when no-one is looking
At the weekend I attended a photography trade show where all of the main professional print labs were exhibiting. It is important to me to find the best printed products to display your images - and I can only do that by talking to the printers about their process and by holding the products in my hands (this is hard to do now that most businesses only have an online presence).
I happily found a number of different products that I fell in love with, across a couple of different suppliers. I even preordered a photo album as I couldn't walk away from the stand without buying it, it was just too beautiful.
When The Little Photography Company finally launches I am confident that you will fall in love with my products too. x